Who we are

I spent four years in college admissions before fully dedicating my time to helping colleges and universities, like yours, connect with the students that best fit the institution.

During my time in enrollment management, I noticed that most student communication was not hitting the mark. Too often, email campaigns would fall flat, resulting in “ghosting.” If you’re reading this, you likely know this feeling. It’s defeating.

It didn’t take long for me to understand why this was happening. We were creating messages that, we, the Office of Admission, thought would move the needle, without putting enough thought into who our audience was, their feelings, and where they were in the enrollment funnel.

Understanding there is a real need to improve the way student recruitment is executed, I studied the ins and outs of  effective communication to elevate the experience for all.